Café La Rica, and Josies Java House is Now Official Cafecito of the City of Hialeah
Miami, Aug. 12, 2019 /PRNewswire/ — Youngevity International, Inc. (Nasdaq: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise, announced that it has been awarded a supply partnership with the city of Hialeah’s municipal services. With a population of almost 240,000, the city is serviced by more than 30 local government establishments. The partnership includes all government departments located at the City of Hialeah’s Palm Avenue offices which include the Mayor’s office, the License and Tax Departments, and Finance, HR, and Purchasing Departments. Additionally, CLR’s Branded Coffees will be served at the Parks and Recreations Department, Water and Sewer Operations, all 8 Fire Stations, and all 5 Police Department locations.
This announcement comes just a week after 35-year industry veteran Omar Peraza was brought on by CLR Roasters to spearhead the expansion of the company’s food service division.
“We are very proud of our partnership with the City of Hialeah. This relationship provides significant exposure for Café La Rica, and Josies Java House brewed coffee and K-cups. We expect brand awareness continue to increase in our local retail community where CLR is headquartered. We understand the credibility this partnership provides for our brands and we feel this relationship establishes Café La Rica as a leading brand in Cuban Espresso. ” stated Ernesto Aguila, President and Founder of the CLR Roasters.
Dave Briskie, President and CFO of YGYI, the parent company that owns CLR Roasters, stated, “We are extremely proud to be declared the official Cafecito of Hialeah and of the continued growth of CLR Roasters. We are proud to be serving our coffee to the many fine employees of the City of Hialeah and we anticipate that as they enjoy our coffee throughout their workday it has a magnified effect on our brand loyalty and subsequent retail sales.” Mr. Briske continued, “This certainly is a pivotal relationship in establishing CLR Roasters as a significant provider in the food service space.”
About CLR Roasters
Youngevity’s coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie’s Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.
About Youngevity International
Youngevity International, Inc. ( NASDAQ : YGYI ), is an multi-channel lifestyle company operating in 3 distinct business segments including a commercial coffee enterprise, a commercial hemp enterprise, and a multi-vertical omni direct selling enterprise. The Company features a multi country selling network and has assembled a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewellery, as well as innovative services. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions, and include statements regarding brand awareness continuing to increase in the local retail community where CLR is headquartered and the supply partnership having a magnified effect on our brand loyalty and subsequent retail sales e. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others , our ability to increase CLR brand awareness, our ability to leverage the supply partnership to increase brand loyalty and subsequent retail sales,, our ability to expand and continue our coffee segment growth, our ability to continue our international growth, our ability to leverage our platform and global infrastructure to drive organic growth, our ability to improve our profitability, expand our liquidity, and strengthen our balance sheet, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution, our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2018 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
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