Former J.M. Smucker/Café Bustelo Sales and Service Operations Manager to Lead Café La Rica’s Expansion into Food Service
Youngevity International, Inc. (NASDAQ: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise, announced that 35 year industry veteran Omar Peraza has been hired to lead the expansion of the company’s food service expansion. Mr. Peraza’s key areas of expertise include sales, sales management, service operations, institutional and office coffee sales, route sales, fleet management and major contract negotiations along with a global view of all aspects of the coffee industry.
“I am looking forward to the opportunity to work with the team at CLR Roasters and I am excited to help drive the growth of their Café La Rica® Brand. I feel my experience is perfectly aligned with the vision of the company and their commitment to providing world class service should provide a competitive advantage in the marketplace.” Said Mr. Peraza.
“We are very excited to add Omar Peraza to our team here at CLR Roasters. It is not often you can add a seasoned veteran of this caliber to your team and we are enthusiastic about his capabilities, experience and the relationships we anticipate him bringing to our company.” stated Ernesto Aguila, President and Founder of the CLR Roasters
Dave Briskie, President and CFO, of YGYI, the parent company that owns CLR Roasters, stated, “Mr Peraza has a strong history in the coffee business and has played a major role in the growth of the prestigious Café Bustelo® espresso coffee brand in retail and food service. We feel his experience makes us a much better company and his proven track record and significant relationships have the potential to greatly benefit the growth of our Café La Rica Brand.”
About CLR Roaster
Youngevity’s coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie’s Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.
About Youngevity International
Youngevity International, Inc. ( NASDAQ : YGYI ), is an multi-channel lifestyle company operating in 3 distinct business segments including a commercial coffee enterprise, a commercial hemp enterprise, and a multi-vertical omni direct selling enterprise. The Company features a multi country selling network and has assembled a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions, and include statements regarding Mr. Peraza’s expected contribution to the growth of our Café La Rica Brand and CLR Roasters’ commitment to providing world class service providing a competitive advantage in the marketplace. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, , our ability to leverage Mr. Peraza’s experience and relationships to benefit the growth of our Café La Rica Brand, our ability to expand and continue our coffee segment growth, our ability to continue our international growth, our ability to leverage our platform and global infrastructure to drive organic growth, our ability to improve our profitability, expand our liquidity, and strengthen our balance sheet, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution, our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2018 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
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Youngevity International, Inc.
President and Chief Financial Officer
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