Soul Purpose is dedicated to providing entrepreneurial opportunities and resources that will empower people, especially African American, Hispanic, Asian and Native American women. Soul Purpose does this by developing and marketing highly differentiated, natural, botanically-based beauty and wellness products marketed through the direct selling channel. Our goal is to help entrepreneurs launch and sustain viable, socially responsible businesses that generate wealth, stimulate growth and revitalize diverse communities throughout the world.
The Soul Purpose Lifestyle collection is the collaboration of an international network of product developers, perfumers, herbalists, musicians, graphic designers and writers. There will also be a collaboration with women’s cooperatives in Northern Ghana to provide wild crafted shea butter and honey for use in the new product line as well as cooperatives in India and Vietnam. Soul Purpose will also partner with community-based vendors in the United States.