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Company Profile

Our Mission

Youngevity International, Inc., is a nutritional and coffee company dedicated to improving lifestyles through vibrant health and flourishing economics. Our goal is to provide health conscious consumers with nutritional and lifestyle solutions that will help them achieve their health and wellness goals. We offer more than 1,000 high quality, technologically advanced products, including:

  • Nutritional Supplements
  • Sports and Energy Drinks
  • Health and Wellness
  • Lifestyle Products (spa, bath,
    garden and pets)
  • Digital Products (including scrapbooks)
  • Gourmet Coffee
  • Skincare and Cosmetics
  • Weight Management
  • Packaged Foods
  • Pharmacy Discount Cards
  • Apparel and Accessories

Our Nutritional, Lifestyle, and Telecommunications products and services are distributed through a global network of Preferred Customers and Distributors. Additionally, we offer Private Label Coffee programs across a number of channels including various retailers, OCS operators, and the cruise line industry.

Vision

Youngevity International, Inc. passionately believes that combining the best of the direct selling industry with the fundamentals and capabilities of a traditional business model will exponentially maximize shareholder value. Youngevity International, Inc. operates as Youngevity in the direct selling channel where it is innovating a concept called “the Network Cloud” whereby Youngevity, through acquisitions and mergers, is rapidly expanding its product and distributor base by providing a home for other direct selling companies to operate.  Simultaneous to the network cloud concept Youngevity International, Inc. owns CLR Coffee Roasters, which operates a traditional coffee roasting business whose JavaFit® product line also vertically integrates with Youngevity and its growing network of direct marketers.

Culture

Youngevity International, Inc. is committed to building a common culture through all of its subsidiaries, both in the US, and Internationally.  The company’s core values are ones that can be embraced on a global scale.   Youngevity International, Inc. is built on 7 core values which are as follows:

1. Integrity, Trust, Respect and Professionalism
2. Profitability
3. Passion and Enthusiasm
4. Extraordinary Service
5. Team Work
6. Loyalty
7. Hard Work with Excellence